“The moment of truth is really after the purchase, when they bring home the product to loved ones and they get a response like ‘that was a great purchase!’” Hussey said those affirming moments enhance self-esteem and in turn create brand loyalty.
Industrial designers can and should take steps to promote that kind of response with their work, he said. At RKS, for example, designers have adopted a process that integrates research and business strategy into its industrial design.
“The key is really understanding the people and what’s important to them, understanding the brands in the target space, and mapping a particular aesthetic approach back to any product we create.”
If that sounds daunting, the company has written a book on its process, Predictable Magic by RKS CEO Deepa Prahalad.
Besides a string of successful clients, RKS’ process has also earned awards from IDEA, Good Design, Spark! and many others.
During the webinar, Hussey reviewed RKS-designed products, including the popular Zyliss salad spinner, audio devices from JBL and Alpine, and an innovative tattoo machine from Neuma.
While many companies use RKS to fully design their products, some, like LG, reach out to RKS just for research and ideas that it then develops in house.
In later articles, we’ll talk about how Hussey says Creo’s direct modeling approach fits into the RKS process. Until then, why not explore RKS’s award-winning product designs.
Industrial designers can and should take steps to promote that kind of response with their work, he said. At RKS, for example, designers have adopted a process that integrates research and business strategy into its industrial design.
“The key is really understanding the people and what’s important to them, understanding the brands in the target space, and mapping a particular aesthetic approach back to any product we create.”
If that sounds daunting, the company has written a book on its process, Predictable Magic by RKS CEO Deepa Prahalad.
Besides a string of successful clients, RKS’ process has also earned awards from IDEA, Good Design, Spark! and many others.
During the webinar, Hussey reviewed RKS-designed products, including the popular Zyliss salad spinner, audio devices from JBL and Alpine, and an innovative tattoo machine from Neuma.
While many companies use RKS to fully design their products, some, like LG, reach out to RKS just for research and ideas that it then develops in house.
In later articles, we’ll talk about how Hussey says Creo’s direct modeling approach fits into the RKS process. Until then, why not explore RKS’s award-winning product designs.
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