Creo Customer: Salton Europe and Everyday Beauty

By Geoff Hedges | Published: September 7, 2011 

 

I just watched the documentary Objectified again. It’s a couple years old now, but it reminds me that industrial design isn’t all cool motorcycles, mean robots, and big, big tractors. Among Creo customers are those who bring great beauty to modest everyday household objects too.

Salton of Europe, for example, uses Creo Parametric to design its Russell Hobbs kitchen ware. The company offers several lines of appliances,  including this one after Mies van der Rohe–pioneer of modern architecture and key figure in the avant-garde Bauhaus school of design. Like many of his era, Mies van der Rohe believed less is more, less is better, less is beautiful.

At its best, great design is more than just “great looking” or “stylish.” It can embody a legacy and a philosophy. Plus, it can add value for companies that invest in it. But I’m preaching to the choir, aren’t I?

In this episode of The Product Design Show, you’ll hear about the engineering behind bottles and thermoses. But design and style also get some props toward the end too with a quick look at the Russell Hobbs appliances.