Share your Views on Concept Design

By Geoff Hedges | Published: July 27, 2011

[Skimmer alert! Reading to the end matters too. Survey and iPad giveaway below.]

Products often start with concept design. And in many ways, they can end with concept design too. That’s why we plan to devote much of our energy over the coming weeks and months talking specifically about just this stage of product development and Creo.

Here’s why we think it matters:

• A total of 70% of engineering managers interviewed[i] recently named accelerating new product development (NPD) and innovation among one of their three key initiatives during the coming years. This is by far the most significant engineering initiative.
• When asked where Creo can help with their initiatives, more than 80% identified conceptual design.
• When companies contact us about Creo, 90%[ii] of the time they want to discuss improving product development at the concept design stage.
• Unless you have a dedicated research and development facility, most new innovation in product design takes place during the concept design phase.
• Consistently, researchers[iii] have found that 60-80% of a product’s final features and costs are decided and committed very early in the NPD process, during early stages of design.

Add your data: Take our survey

We have a lot of data, but we don’t know everything. That’s why we’d like to know about concept design in your work. Whether you drive the conceptual design, manage the team or process, or even manage the company and business, tell us how you do it today.
Take our 20-minute survey. Here are two good reasons to participate:

• We’ll enter you in a drawing to win one of an five Ipads 2! Makse sure you complete the survey by July 31, 2011.
• We’ll share the results of the survey in the coming weeks ahead of everyone else.

[i] Results from survey of 52 manufacturers participating in PTC’s Board of Customer Advisors meetings, 2011.
[ii] Visit reports from PTC’s Technical Sales Experts with respect to Creo.
[iii]  AMR Research, 2005. “By the earliest design stage, 60 to 75% of total development cost is fixed, reducing management’s ability to adjust the rollout strategy as market conditions change.”

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