Creo Customer: BaByliss Adopts PTC Creo

by Stefanie Liu

BaByliss, created in Paris in 1961, joined the Conair Group in 1995. The notoriety and know-how of this international company rests on nearly 50 years of innovations and product launches, which in the course of time, contributed to revolutionize the world of hairstyle and beauty.

Leader in hairstyle, depilation and beauty markets, BaByliss has R&D units in the United States, Europe, and Asia. The Design Department develops new concepts and renews the existing product portfolio. In this department, ideas are brought to life and devices are designed in accordance with consumers’ needs. Concept design through the study of forms, structures, and colors enables BaByliss to offer products with constant innovation. BaByliss, who already use Pro/ENGINEER in the group in the United States and for production in Asia, recently adopted and deployed Creo Parametric in collaboration with our VAR Prodware Innovation & Design. For Nicolas Colin, Designer at BaByliss France, Creo Parametric “is a fantastic and essential solution which is adapted to all, for simple needs as well as complex needs. Functionality range is so rich that it allows all the tasks and fits the needs of  the experienced and inexperienced users”. Creo helps designers, modelers and engineer teams work hand-in-hand as the project evolves, in particular during change and modification implementation phases. It enables the company to capitalize on individual technical and artistic know-how. Click through to watch the interview (in French)