At the starting line, all race cars look exotic, sleek, and sexy. The track that lies before them will put thousands of hours of design and innovative engineering to the test, and when the checkered flag goes down, a winner is declared – but only until the next race.
The true prize actually goes back to the designers and engineers in the form of data from the race. Companies like Aston Martin, racers in the GT European series, walk away with winning data that gets poured into their luxury consumer cars. At this point, the race is truly on to get the coolest car to the consumers the fastest.
This year, Aston Martin began designing their newest pro-racing vehicle, the LMP1, from the ground up using Creo and Windchill to manage the development process. In addition to the designers, the purchasing department uses Windchill for its request for quotation process, improving collaboration with suppliers.
The race course from data to actual design changes and production used to be lengthy, obstacle-ridden and at times painfully slow. Using software like Creo, the race more closely resembles the speed of the cars they design. Just like the cars, Creo’s suite of tools just keeps getting faster and sleeker too.
“The PTC solutions have far greater capabilities than our previous toolset,” said Ian Ludgate, Chief Designer at Aston Martin Racing. “Although we are still very early in our learning of the system, we’ve already seen significant benefits in simple things like mechanism design, which is built into the Creo (Parametric) toolset and subsequently distributed by Windchill.”
Check out how Aston Martin cashed in on the data gain from their Vantage V8 racecar to design a sharper Vantage consumer car in this week’s Product Design Show with Vince and Allison.
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