I’ve learned that behind an innovative product tends to be an effective concept design phase. But can we pinpoint real-life examples to how and why? To tackle this subject I turned to an expert. Lance Hussey is VP and Creative Director at RKS Design, one of the top ten Industrial Design firms in North America. Lance and his team claim to have a “proven, repeatable system for strategy-fueled inspiration” (and have the charts and success stories to back it up!).
Want to know their secret sauce?
Join the live webinar Top Tips for Selecting a Concept Design Tool: How to Facilitate Award-Winning Innovation Like a Best-In-Class Company.
On Thursday, August 25th at 2pm EST.
If anyone knows how to encourage and execute this mystifying notion of “innovative product design,” it’s Lance. As partner at RKS, he oversees the design of virtually every project that comes in the door. He holds numerous patents and has received multiple design awards including: IDEA(12), Good Design(24), Spark(19), and CES Innovations(9), among many others.
Hope to see you there too! This PTC-sponsored TechBrief’s webinar includes the presentation followed by a Q&A session featuring both Lance and our own concept design guru Paul Hamilton. [Ed- We’ve mentioned Creo customer and innovation-masters RKS in this blog a few times- their products are too cool not to. Check out their customizable guitar and futuristic water bottles.]
