miércoles, 10 de agosto de 2011

Creo Customers: Santa Cruz seeks suspension bliss

 
Engineer friends–ready to geek out over bikes? In this episode of  The Product Design Show, Vince and Allison give you a brief history of two-wheel innovation, and then show off an experimental tricycle and a shopping cart with pedals. Definitely worth watching.


Among the clips, you’ll see a new line of Santa Cruz bikes too. According to some reviewers, this generation of mountain bikes “works toward suspension Nirvana.” Engineers innovated a smoother ride for these bikes with a system that can change its shock rate depending on riding conditions. Designed with Creo Parametric, the new technology equips the 2010 Santa Cruz Butcher and Nickel models.

The company has branded its new suspension, Actual Pivot Point (APP). It’s kind of an inside joke–previous suspensions were called “virtual” or “floating.” Get it?

Okay, well. Clever names aside, the bikes have produced a lot of buzz in the vélo community and get great reviews. The Butcher and the Nickel mountain bikes are two more examples of how companies unlock potential with Creo.  Keep watching this blog, we’ve got lots more customer designs on the way!

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