ECN Design Talk: Concept Design Methods for Developing Winning Products

By Admin | Published: August 11, 2011

 

"For many manufacturers, it’s new ideas that keep business vibrant and growing. Fresh approaches to design, materials, and manufacturing all lead to more competitive and profitable products. In fact, in a recent study by PTC, 81% of respondents agreed with the statement "to be successful in business, you need innovation". Furthermore, respondents said, the root of that innovation lies in concept design–the earliest representations, sketches, and mock ups of a new product".

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Point Solutions, Integrated Solutions and the Granularity Value Proposition

August 1, 2011 | Categories: Software Applications and Systems

A few weeks ago, I published a software review post titled Actify Centro and Microsoft SharePoint: The 3D Mashup. In it I looked at one of Actify’s new products and offered my perspective. A few days later, Oleg Shilovitsky published a post titled 3D Mashup – Reality Check where he laid out some of his own thoughts. We didn’t clash or disagree necessarily. But he offered up some alternative solutions from some of the traditional PLM providers. Which led me to a question.

Why would someone use a point solution instead of part of an integrated suite?

In the past, we’ve had some tried and true arguments both for and against going one way or the other. But actually I, and others based on their blog posts, have seen something of a change in the thinking of how to answer that question. I thought it was worthy of a post. So let’s discuss.

The Traditional Value Proposition of Integrated Suites

If you’ve been involved with software solutions for just about any amount of time, the logic behind these arguments won’t be anything new. One of the main theoretical advantages behind integrated suites is that they work together when they come out-of-the-box. You shouldn’t need an army of IT folks to stitch them together. And that should continue as new versions of these products are released, addressing the configuration management issue for the IT ecosystem you use to support your product development projects.

Now based on my experience, and this is where I’d like feedback in comments, I don’t think this value proposition has changed that much over the past ten years. Of course, there is the specific value proposition for the initiative you are facing. PLM change management should accelerate the time to complete an ECO. Global PDM should enable more global reuse, Follow-the-Sun design strategies and supplier participation. And so on. But the value proposition that would motivate you to choose something from an integrated suite instead of a point solution is that it’s integrated. And it should work seamlessly with the rest of the suite.

The Traditional Value Proposition of Point Solutions

Alternatively, the traditional value proposition behind point solutions have long been that they were best-of-breed. The idea here is that these point solutions offer more extensive and specialized capabilities than any integrated suite ever could. The logic here is that the smaller companies offering these point solutions were more flexible and agile, enabling them to respond more quickly, with less constraint and in a more innovative fashion than the larger companies that offered integrated suites.

But if you fast forward to today, from my perspective, I don’t buy it anymore. Many of the larger software providers offer integrated solutions that are almost or just as capable as most point solutions out there today. They have made so many acquisitions as well as organically developed so many solutions that they’ve caught up. Many of these larger software providers have also subdivided themselves into smaller and more agile groups or divisions that have narrowly focused in specific industries or fields of application.

The New Value Proposition of Point Solutions

So does that mean there is no real differentiated value proposition for point solutions? Should you just go out and jump into an integrated solution? Actually, my answer is a resounding not quite yet. I’ve seen quite a bit of momentum around a concept called PLM Granularity that has its roots in technology capabilities but has legs because of concerns about people’s careers. Let me explain.

PLM Granularity

So what’s the concept here? Actually, I originally heard about this concept from Oleg. And he’s written about it time and again at his blog beyondplm.com, but the fundamental idea is that you layer on different solutions that each do something very specific and well. Basically it is the point solution approach but from an ecosystem perspective. It would include something like leaving your workgroup PDM software in place. Layer on top of that a workflow. Then add some social computing solution for collaboration. Then you can add in a project management solution. You get the idea. Leave what you have in place. Add in other point solutions where needed. And integrate them as lightly as you can.

The Motivation behind PLM Granularity

So why take an ecosystem approach with point solutions? Well, I think the answer to that question is a whole lot more about someone’s history with PLM than anything else. You see, there’s a host of people out there that have championed a PLM solution. They introduced the concept to the company. They got it purchased by an executive. They were most likely the lead in getting it deployed. And it some of those cases, it failed. Not all. But not all PLM deployments are not successful. And that’s a detriment not only to the organization but to that champion’s career.

That has led some champions as well as some executives pledge a vow to never again pursue a large long scale deployment of PLM. They’re scared of it. And in some cases rightfully so. But they’re not willing to give up on technology as an enabler of better product development. They often still believe in that. So the most palatable means forward is a granular approach. Not because it offers better capabilities or will enable the organization to necessarily do more. But because it is far less risky, both for the organization and their careers. But ultimately, this is all about backlash against the big box approach to PLM.

Conclusion and Questions

The value proposition behind integrated solutions, besides initiative specific ones, has traditionally been that they are integrated in an out-of-the-box fashion. The countering value proposition for point solutions has traditionally been that they offered better best-of-breed capabilities, but from where I sit, that advantage has faded away. The new value proposition for point solutions lies with more granular solution in the ecosystem used to support product development. And the motivation behind that lies more in minimizing risk in individual’s careers than differentiated capabilities.

I’ve said my piece. And I have no illusions that you all agree with me. But I really would like to hear your perspective.

• Do you think the value proposition for integrated solutions is still just out-of-the-box integration?
• Do you think the best-of-breed value proposition for point solutions is dated?
• Do you think the motivation behind the granularity value proposition is career oriented instead of capability oriented?

Reduce Risk with Early visibility Into Compliance

Best practices for supplier data acquisition to reduce business and compliance risk
When: On Demand, View Now!

Presenters: Aidan Turnbull, BOMCheck
Howard Heppelmann, Senior General Manager, PTC

Supplier part data collection is an increasingly complicated challenge for nearly all manufacturers today, many of whom are struggling to get the issue under control.

PTC and BOMcheck invite you to learn best practices where companies can improve data collection from your suppliers, whether you already have full material disclosure for all of your parts, or if you are only beginning to collect supplier compliance declarations.

Improve Environmental Performance

Going Green and Staying Green
Product Development with Compliance and Sustainability in Mind
When: On- Demand, view now!

Presenters:Daniel Krauss, Analyst, Forrester ResearchHoward Heppelmann, Senior General Manager, PTC

To stay ahead and remain competitive, top manufacturers are embracing DfE strategies and processes, enabling them to more effectively and efficiently improve the environmental performance of their products.
In this webcast, learn best practices for implementing a DfE strategy, while you gain an understanding of:

• The importance of Design for Environment (DfE)
• What factors are driving DfE initiatives
• Manufacturers readiness for DfE
• How to identify a best-in-class solution to implement a DfE strategy

RoHS2 Compliance: Is your Company Ready?

When: On Demand, view now!
Presenters: Aidan Turnbull, BOMCheck
Kelly St. Andre, Director Product Management, PTC

Today’s latest and most significant compliance challenge is the planned update to RoHS, which mandates that producers of certain electrical and electronic equipment may not place products on the European market that contain six “banned” substances.

What are the costs of non-compliance? Recalls, brand damage, expensive redesigns, and scrapped parts—for starters. The stakes are high – with potentially millions in revenue at risk. To satisfy these regulations, manufacturers must provide regulators with detailed reports demonstrating product compliance, while keeping up with frequent changes in product designs, parts, suppliers, and the regulations themselves.

In this webcast, PTC and BOMcheck explain how companies can mitigate risk and ensure product compliance -- not just for the RoHS update – but whenever new government regulations are implemented.

Lifecycle Insights: Modeling with Creo- Diving into the Details

By Admin | Published: July 12, 2011


“It seems like 2011 is bound to be the year of CAD. There are numerous updates by so many software providers in terms of introducing new capabilities to their CAD applications. And none may be more anticipated than PTC’s Creo due to their publicly stated goal to revolutionize the CAD industry. Well, a year later, PTC pulled the sheets off Creo in Las Vegas at PlanetPTC Live. And what follows is my take on a few specific scenarios that matter with respect to mechanical geometric modeling.”

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Reduce Product Costs and Improve Product Margins

Addressing Cost Challenges during Product Development When: On- Demand, view now!
Presenter: Jim Sweeney, Senior Product Management Director, PTC

Product cost is of great importance, but few companies are able to measure it throughout the entire product development process. The result: the Engineering team continually makes design decisions with little visibility into cost, which means more expensive product designs and missed cost targets at product launch.

This webinar shows you best practices for performing cost analysis during product development, and how PTC’s new Windchill Cost software provides an effective solution.

Learn About:

• Launching products at or under target cost
• Rolling up product cost for different configurations of the BOM, using different cost models
• Providing cost visibility to the entire product development team
• Trade-off analysis of cost and other product dimensions, such as environmental performance

Understanding Product Development Trade-Offs

Developing Products with Cost, Compliance and Sustainability in Mind
When: On- Demand, view now!
Presenters: Jim Brown, President, Tech-Clarity
Serge Romano, Director of Client Services, PTC

Do you need to design innovative, market-leading products, while ensuring environmental compliance and sustainability?

You are not alone. PTC and Tech-Clarity show you how leading companies are now improving business performance by designing compliance, cost and sustainability into their product designs—from the outset.

You will:

• Survey data from engineering, environmental compliance, and sustainability leaders from over 100 manufacturers
• Understand the challenges manufacturers face in making design tradeoffs early in product development
• View insightful interviews from a leading software company and an innovative consumer electronics company, who now build compliance, sustainability, and cost into their design processes
• See proven solutions are using to help product developers balance these competing requirements to achieve optimal profitability

Meet the Mathcad Users: Tom Marshall, USA

By Bettina Giemsa | Published: August 24, 2011

 

We had recently introduced a new promotion  where we ask our Mathcad users who are on Twitter, to spread the link of the Mathcad Prime 1.0 tryout by re-tweeting a short message . In turn, we add everyone who participates in this initiative, to a designated Twitter list. Once on the list, they automatically take part in a monthly prize draw. We just introduced it in June and our first lucky winner was Tom Marshall, from Dallas , TX . It turns out, he indeed deserves the title “Mathcad Enthusiast”, as he was excited to hear from us and happy to share some of his experiences.

I asked him a couple of questions – Enjoy reading!

Tom, what do you do for a living?

I actually have three jobs.  I have a software development company, am a partner in an imaging company, and manage software development for a third.

Tom at work

I have operated a software consultancy since 1997 in which I develop custom software, manage software projects, and help clients solve difficult problems in digital workflows.  My clients include a wide range of companies including small photo studios, a national school photography franchise, Fuji Film, Kodak, Epson, and even government agencies.

I serve as Technology Manager for a large imaging company (Pounds Labs Inc. ) where I manage software development and the technical systems in the company. In this position, I design and write software used to render and composite digital images in an automated workflow containing millions of images.

I am also a partner in DigitalEdge Imaging Inc. which is a company that provides unique photographic products for professional photographers. Our primary product is a composite image consisting of five photographs of a child.

The backgrounds are removed from the images and then the image of the subject is placed into a background which is color coordinated with the subject’s clothing. This all happens automatically in proprietary software I designed and wrote.

When did you first use Mathcad and what version do you use now?

I first started with version 3 of Mathcad on a Mac. I’ve stuck with Mathcad ever since. I currently use version  14.0 and I’m eager to upgrade to the current version .  

What other calculation products have you used and why do you prefer Mathcad?

I have used Mathematica and MATLAB as well as several smaller packages. I still use both Mathematica and Mathcad today. Mathcad is my primary go-to tool. It’s best for me as I work out a problem or develop a workflow because it is so visible. It works like I think. I don’t have to translate the math into another language to use it. I just enter it just as I would write it on paper or my chalkboard. That is a huge productivity issue for me since it means I can focus on the product and not the tool.

What do you like best about Mathcad, how does it help you get your job done, what is the most beneficial to you in Mathcad for your specific tasks?

Since I work primarily in the field of software development, I am sensitive to the design of the user interface in the programs I use. What I like best about Mathcad, is that the user interface quickly disappears from my mind as I work. I find it to be intuitive and easy to learn and teach.

The best part though, is that Mathcad hides behind the math. Whenever I work in Mathcad, the math is always on center stage. Not the program. The math exists in a visible form, just the way I think of it. I don’t have to force things into a matrix or other format that the program needs, or remember obscure keyboard shortcuts to enter it. I just think about the problem on which I’m working, and Mathcad keeps up with the math.

Another big productivity boost I get from using Mathcad, is that it does the documentation for me. Since I am able to work in accepted mathematical notation in Mathcad, my worksheets become a major part of my project documents. I always add notes in my worksheets, explaining what is happening and why I’m doing things a specific way.

I also note where constants and other data come from and why it is used. This is helpful to me when I return to these worksheets later on, and it’s helpful to others on the project who may need that information for implementation but may not understand the math.

Do you have any tips you would like to share with other users, any best practices, any learnings from your long-time Mathcad experience?

I often use Mathcad for signal processing applications. I have found it is valuable to create my worksheets as discrete units that perform a single function whenever possible. The result is that I have a huge library of worksheets that I can quickly link together to perform custom, complex operations.

One of my Mathcad Best Practices is to include plenty of notes in my worksheets. The extensive notes serve several purposes. First, they help me work through a problem in a logical manner. They also provide documentation right at the most appropriate place. And they serve as good reminders of how something works and why I took a certain approach.

Can you share a sample worksheet with us?

I am tempted to provide a fancy complex worksheet that would be impressive looking and show off lots of features. But instead, I’m going to give you a simple worksheet that illustrates why I am such a faithful user of Mathcad. This is an example of how I use Mathcad in my daily work.  I made this little worksheet recently while on the phone with a client. The goal was to determine if they should increase the number of render engines (software tools to construct digital images in preparation for printing) to keep up with a new printer they were adding to the workflow.

Instead of creating a lengthy analysis project, I simply opened Mathcad while I had the client on the phone, asked a few questions and was able to build a simple worksheet that provided enough information for my client to make a decision. This wasn’t the type of problem that required an exhaustive study, or even a particularly accurate answer. I just needed a quick estimate and I could do that easily with Mathcad because it works like I think – visually.

Sample worksheet

You can download the worksheet here.

Thank you, Tom, for telling us your Mathcad story!

In one minute or so: What kind of learning curve can I expect? (part 9)

By Geoff Hedges | Published: March 4, 2011

 

We say that Creo will make product development work easier for users in every role. But a few of you have asked more pointedly about the learning curve Creo users can expect. In this group of videos, Mike Campbell, Divisional Vice President of Creo Product Development, and volunteers who saw and worked with Creo 1.0, detail what it will take to learn the new suite, whether you should put off the transition, and why you should consider moving to Creo 1.0. We’ve summarized their answers in just a few words (for you skimmers), but you’ll want to view the complete videos for details.

Q. There’s a new User Interface with Creo 1.0 – how much time will it take me to become familiar with it?
“Many companies are planning ½ to 1 day training.”


Q. Is Creo 1.0 worth upgrading to? Should I wait for Creo 2.0?
“Creo 1.0 is a major release with 2-years worth of new extensions, functionality, modules. Creo 1.0 is a full release and we encourage you to take a look at it.”


Q. What do users say about Creo 1.0?
“Creo is a great benefit to our company … reducing design times”

Follow the Russian Creo Blog and Add Your Comments and Opinions

by Elena Krasnikova

Take a look at the Russian Creo blog on the PlanetPTC community. Here you can take part in what the community is saying about Creo 1.0. We encourage you to follow the blog, invite your customers to join and add your own comments and opinions. Go to the link.

PTC Product Update

By Charles Clarke

Product design and development software leads from the front with a sometimes unbelievable rate of development. The last few months have seen some significant updates to PTC’s offerings across design, development and PLM. Charles Clarke takes a look for TCT.

Well here we are at the first release of Creo, the new design and development platform from PTC. If you’re a parent, it’s also appropriate at this time of year as June/July is ‘School Report’ time. So how did they do?

Read the full article

Designing a Pimped Up Ride

August 18th, 2011 by David Heller

Courtesy of ENGINEERING.com


Allison and Vince talk about many ways to improve the performance of your car.

The big grunt

Process types: Design and Manufacture. 27 July 2011

With a bellowing, gravel-spitting fury a rally car immediately sucks in anyone with a hint of petrol in their blood. Stephen Holmes travels to Prodrive’s Oxfordshire facility to see how the MINI has been transformed into the ultimate rallying machine.

Read the full article

In one minute or so: What happens to my other PTC products? (part 4)

By Geoff Hedges | Published: January 24, 2011

 

[In our recent “One Minute or Less” series on this blog, PTC executives answered questions, via video, about Creo and what you could expect from it (here, here, and here). The questions keep coming. So, here’s another instalment —renamed “In One Minute or So” since executives need a little more time for the more detailed answers.]

In this group of videos, Mike Campbell, Divisional Vice President of Creo Product Development, answers questions related to what happens to existing PTC technology and extensions. We’ve summarized his answers in just a few words (for you skimmers), but you’ll want to view the complete videos for details.

Q. Will Creo work with Windchill ProductPoint?
“Yes.”


Q. What does the future hold for Creo Elements/Direct Model Manager?
“The Model Manager roadmap goes out for two more releases, at least.”


Q. Will the text table and variant functionality be available in Creo  or AnyBOM with Windchill?
“Yes. Creo won’t bring any regression in capabilities.”


Q. Will Creo include extensions like Reverse Engineering Extension?
“Yes. All existing technologies will be included in Creo.”


Q. Will Creo work with Windchill PDMLink?
“Yes.”

In one minute or less: Answers to your Creo questions (part 1)

By Geoff Hedges | Published: January 6, 2011

ver the past few months, we’ve collected many of the questions you’re asking most about Creo. We then asked our executives for straightforward answers, giving them just a minute to reply. Here, we’ve summarized the answers in just a few words (for you skimmers), but you’ll want to view the complete (but still brief) videos for details. In part 1 of this  series, we start with some softball questions:

Q. How would PTC describe the past 20 years of CAD?
“The 1990s were innovative; the 2000s, not so much.”


Q.  What customer problems does PTC address with Creo?
“Ease of use, interoperability, technology lock in, configuration management.”

Q. What are customers telling you about Creo?
“They were skeptical.”



Q. Can Creo apps really make CAD tools easier-to-use?
“That’s our philosophy!”



Q. Will Creo apps deliver better performance and quality compared to today’s CAD systems?
“Yes. Megamode uniapps compromise performance and quality.”

Q. Is Creo just for large enterprise companies?
“No. It’s also a great solution for small- and medium-sized businesses.”

Creo Customers: Riding the Crest of a Wave with Creo

By Geoff Hedges | Published: July 1, 2011

American Wave Machines, based out of Solana Beach, California, USA, has produced the world’s first standing wave surf machine. Found in malls and water parks all over the world, the SurfStream unlocks the potential of a coastal experience and culture to communities far removed from the ocean.

As a reader of this blog, however, you’re probably more interested in how it works exactly —and how entrepreneur Bruce McFarland thought of the idea of producing an indoor wave that never closes out. The answer involves fluid dynamics, foils, and Creo.



McFarland, an avid surfer, uses Creo’s direct modeling approach and advanced surfacing extensions to create the structures that determine the shape and direction of the waves. Water circulates over the structures to create a hydraulic jump, which looks and acts just like a standing wave.

SurfStreams are engineered to order. Waves can cut left, cut right, challenge seasoned surfers, or produce bubblers suitable for beginners. Just as importantly, the machines are built to fit the space and scope of a customer’s park.

All these custom specifications make Creo’s direct modeling approach a good choice for American Wave Machines (AWM)—Creo provides flexibility when it comes to changing designs. It also allows AWM to show customers 3D prototypes and visualizations—to make sure the customer knows just what to expect. Plus, Creo makes last-minute changes easy in case the customer changes its mind!

Creo 1.0: Just the apps ma’am: Creo Sketch Demonstration

By Geoff Hedges | Published: July 15, 2011

The napkin sketch. We hear about it a lot when we talk about design innovation. Despite sophisticated design tools, many great ideas still start as scratchings on a diner or barroom napkin–the nearest tool available when inspiration came.

But napkins have their drawbacks. They tear, they fade, they don’t really help you draw curves.
Those drawbacks are especially obvious when you see what Creo Sketch can do:  It’s made for the moments when you’re more of a visionary than a technician. It costs less than most napkins [Ed- it's FREE], includes freehand drawing tools, and doesn’t require any special CAD expertise to use.



In this quick demo, Paul Sagar shows how to:

• Sketch a freehand object in pencil.
• Overlay  rough curves with smooth, adjustable curves.
• Use curves for masks, as he airbrushes color onto his object.
• Add highlights and strategic erasing.

One more better-than-napkin characteristic of Creo Sketch: You can load the sketch or artwork into your other Creo apps when your idea graduates to the next level. Use it for starting 2D drawings and 3D models. Creo Sketch is available for download from August 1, 2011 – watch out for our announcement.

Creo 1.0: Just the apps ma’am: Creo Parametric

By Geoff Hedges | Published: June 14, 2011

When PTC introduced Pro/ENGINEER in the late 1980s, it was revolutionary. It was the first system on the market with parametric, associative, feature-based solid modeling. In the years since, Pro/ENGINEER has built on that reputation and momentum, adding richer capabilities, extensions, and increasingly powerful parametric modeling with each release.

So why the history lesson?

This week, in conjunction with PlanetPTC Live in Las Vegas, PTC releases Creo 1.0 and with it, Creo Parametric will replace Pro/ENGINEER.  Creo Parametric is the 3D parametric modeling app for the Creo 1.0 family of design software. The capabilities, extensions, and power are the same as those in Pro/ENGINEER, but Creo Parametric includes more—including a new state-of-the-art user experience.

John Buchowski, VP of product management for Creo, tells us more:

GH: Who uses Creo Parametric?

Buchowski: Normally, Creo Parametric is used by the CAD expert who needs to understand and capture a lot of design intent during the design process, for example to help drive downstream processes more efficiently, increase design optimization and automation, etc. The profile would be very much the same person served today by Pro/ENGINEER.

GH: Does Creo Parametric leverage Pro/ENGINEER technology?

Buchowski: Yes, we’ve leveraged the strongest elements of Pro/ENGINEER’s technology—its  robustness, breadth, and power. Then we’ve coupled it with the Creo breakthrough technologies like AnyRole Apps, AnyMode Modeling, and AnyData Adoption. And like all the apps in the Creo family, Creo Parametric uses the common data model for optimal interoperability.

GH: How have you delivered a state-of-the-art user experience?

Buchowski: We’ve adopted a ribbon UI approach across all the Creo apps, much like the standard approaches found in Microsoft applications. In Microsoft Office 2007, the ribbon interface was added to major applications like Word, Excel, Access, and PowerPoint. Then with Microsoft Office 2010, the ribbon appeared across ALL Office applications. Microsoft now uses the ribbon UI in its other software too, like Windows, Microsoft SQL Server, and Microsoft Dynamics CRM 2011. The Windows 7 applications, Paint and WordPad, use a ribbon-based UI, as well. Although we can’t speak for Microsoft directly, I think we can safely presume no plans exist to retract the UI.

We believe it’s a state-of-the art user experience. The enormous benefit in adopting an industry standard UI is that so many people can use their familiarity with other Fluent-based products – commonly the Microsoft Office products themselves – and will hit the ground running with Creo apps. Novice users can immediately focus on the particular nature and capabilities of our applications without distraction from unfamiliar UI presentation or navigation. At the other end of the scale, power users should need fewer home-brewed short cuts, programs, and workarounds to carry out everyday tasks.

GH: Apart from a state-of-the-art user experience, what else is new in Creo 1.0?

Buchowski: For those familiar with Pro/ENGINEER Wildfire 5.0, we’ve added a new set of major capabilities like the FreeStyle sub-divisional modeling capabilities, hundreds of user-requested enhancements, and new extensions, like the Creo Flexible Modeling Extension (FMX). All in all, Creo Parametric delivers a dramatically improved user experience and desktop productivity.

PTC Appoints Thomas Bogan to Its Board Of Directors

NEEDHAM, Mass. — (BUSINESS WIRE) — August 1, 2011 — PTC (Nasdaq: PMTC), The Product Development Company^®, today announced the appointment of Thomas Bogan to its Board of Directors. The appointment of Bogan as an independent director expands PTC’s Board to eight members.

“Tom Bogan is a seasoned executive with strong knowledge of the enterprise software industry that will make him an asset to our board of directors,” said Jim Heppelmann, president and CEO, PTC. “From his executive leadership at Rational Software and later as a venture capital investor, Tom has significant strategic and operational experience that makes him uniquely qualified to help guide PTC’s growth strategy in the years ahead. We welcome him and look forward to his contributions as a member of PTC’s board.”

Bogan currently serves as chairman of the Board of Directors at Citrix Systems (Nasdaq: CTXS), a leading enterprise software infrastructure company and as a venture partner with Greylock Partners. At Greylock, Bogan focused on enterprise software, while leading the firm’s investments in startups such as Apptio, iConclude, Mazu, and Rally Software.

Before Greylock, Bogan was President of Rational Software, an S&P 500 enterprise software company from 2000 until its sale to IBM in 2003. He previously had served as COO and General Manager of Rational’s testing business from 1996 to 2000. Prior to Rational, Bogan was President and CEO of two early stage technology companies that focused on networking and peripheral products. He earlier served as a financial officer in public and private companies and additionally held positions in public accounting.

“PTC is a great company with a proud history of technology innovation,” offered Bogan. “The company’s solutions help manufacturers claim true competitive advantage and I welcome the opportunity to help guide the company’s strategic growth and business initiatives.”